The CTE Marketing Program focuses on planning, managing, and performing wholesaling and retailing services and related marketing and distribution support services including merchandise/product management and promotion. Various specialty areas are included. Skills acquired in this course include customer service; problem solving; process/system thinking; project management; communication; and decision making.

The Marketing Program is offered at the following locations:

  • Airport High School
  • Oscar Carlson High School
  • Huron High School
  • Southgate Anderson High School
  • Trenton High School
  • Woodhaven High School

Additional Credit Requirements for Graduation:

This state-approved CTE program may meet additional graduation credit requirements, including:

  • Mathematics/Final Year Math-Related
  • Online Learning Experience
  • VPAA (Visual, Performing, and Applied Arts)

Contact your district's high school counseling department for details.

Possible Articulations:

  • Baker College
  • Davenport University
  • Northern Michigan University
  • Northwood University
  • Wayne County Community College District

CTE Student Credentials:

CTE Credentials are aligned for this state approved CTE program. Program specific information will continue to be updated in 2024 - 2025 as credentials are evaluated. Students may prepare for these credentials in their state approved high school Marketing Programs:

  • Communication Skills for Business-Professional Communications
  • Entrepreneurship and Small Business
  • Google Credentials
  • MOS Certifications


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